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What Does Your Headshot Say About You?

We’ve all heard the saying, “A picture’s worth 1,000 words,” but have you ever stopped to think about what your picture is actually saying?

It’s especially important to consider this question when it comes to your headshots — because that’s when the message really counts.

The face you show the business world affects your credibility because it separates the professionals from the amateurs. It’s also central to your marketing in this digital age.

Pose and expression means more than you know!

Body language is the second language we all speak fluently, even if we weren’t formally taught. We’re constantly reading each other’s body language — and communicating back with our own posture and posing. We’re doing this all the time, even when we’re not paying attention or aren’t aware. In a headshot, however, you have the power to be deliberate in your posing, so your body language communicates exactly what you need it to.

What emotions can you communicate with posing?

A big smile with a slight head tilt says, “I’m relatable and trustworthy.”
Standing straight-on with hands on hips says, “I’m confident and.”
A sideways glance with a laughing smile says, “I’m fun and approachable.”
Sitting with arms across the body says, “I hear, I see you, and I understand.”
Sitting while leaning forward into the camera says, “I’m here to serve.”
A straight-on gaze with a slight smirk says, “I’m excellent at my job.”

Business headshot and portrait Business headshot and portrait

Aside from attire and grooming, CONNECTION is a very important factor.

Connection is one of those things that’s easier felt than seen. Have you ever looked at a friend’s headshot, for example, and instantly loved it, not just because it looked good, but also because it looked like them? There was something about it that just felt authentic and real — true to their spirit, even. Well, that photo had great connection! It happens when you’re being genuinely open with the camera, and it shows through the eyes.